English website construction and optimization have become an indispensable part of marketing strategies for businesses. Whether it is SEO, Google advertising, or social media marketing on platforms like Facebook, or paid platforms such as Alibaba, companies need to establish their own English version of independent websites for brand and product promotion.

Currently, the market is brimming with web development companies that offer a variety of packages ranging from a few thousand to tens of thousands of dollars, leaving businesses bewildered.

So, what should be focused on when making an English website? How can one capture the preference of foreign customers? Below, CloudNet will introduce some specific points for your reference.

Firstly, Quick Website Load Speed

The loading speed of a website directly affects its effectiveness and conversion rates. According to statistics, if the website takes more than 8 seconds to load, 8% of users will close it right away. Companies should aim to keep their English websites within a second or less, at most not exceeding 7 seconds.

There are many ways to improve website loading speed, such as choosing the right server, using concise website code, optimizing image use, reducing video use, and avoiding flash animations on the homepage. These are all matters that the web development company should take care of, while the responsibility for checking the website's loading speed before launch falls to the business, especially the loading speed in target markets, as some websites load quickly domestically but slowly abroad.

Secondly, Website Design Compliant with Customer Aesthetics

Visual marketing has been very popular in recent years. In reality, it achieves the purpose of marketing through website design and other visual effects. The first impression once a user enters a website comes from its design. If the design is consistent with customer aesthetics, then they will leave an impression of "professional" and "authoritative," which is highly beneficial for building trust and aiding in customer conversion.

Different industries have different target customer groups, demanding different design styles. It's necessary to understand the aesthetic habits of the target customer group as well as the design style of excellent local websites.

Thirdly, Valuable Content

Users visit a website because they want to obtain information. Therefore, companies should provide their customers with the relevant information they need. This includes product descriptions in detail, company profiles, corporate development history, qualifications and certificates, and cooperative cases, etc., which can be easily accessed by users.

Additionally, an FAQ section to answer common customer questions can not only save time for business staff but also improve company efficiency. It can also win the favor of customers.

Fourthly, Linking Social Media

Companies can connect their websites with social media platforms. On one hand, this can utilize social media to drive traffic to the website. On the other hand, visitors entering the website can be redirected to social media as well. This is very helpful for customer conversion.

Contact us, feedback boxes, and other sections can also have Facebook and other social media buttons added, making it convenient for customers to click on corresponding locations directly entering the company's Facebook and other social media accounts.

These are some of the points that should be considered in English website construction and optimization to gain more preference from foreign customers. I hope this information will be helpful to you.